In this insightful session, participants will learn how to leverage AI technologies to create data-informed personas using information from their Customer Relationship Management (CRM) systems. This process will help participants identify key customer segments, uncover valuable insights, and build targeted marketing strategies. By exploring advanced techniques like clustering and evaluating their effectiveness, participants will gain a deeper understanding of their customer base and improve their marketing efforts.

    Learning goals

• Choosing the right number of Clusters/Segments
• Metric used to evaluate clustering performance
• Understanding the characteristics of each cluster

    How this will help you

After completing this session, participants will be equipped with the knowledge and skills needed to utilize AI technologies for building data-informed personas from their CRM data. This will empower them to create more targeted and effective marketing campaigns, ultimately leading to improved customer engagement, increased sales, and a stronger understanding of their audience. By leveraging AI-driven segmentation, participants can better allocate their marketing resources and make data-driven decisions to drive business growth.

 In this practical session, participants will learn how to harness AI technologies to create data-informed personas based on web traffic data. They will gain hands-on experience in data cleaning, grouping, feature handling, and cluster naming, enabling them to effectively utilize web traffic insights to inform their marketing strategies and better understand their audience's behavior.

    Learning goals

• Introducing data cleaning & grouping
• Introducing feature handling
• Naming Clusters

    How this will help you

After completing this session, participants will be equipped with the knowledge and skills required to create data-informed personas using web traffic data. They will be able to leverage AI-driven insights to better understand their audience's online behavior and preferences, allowing them to create more targeted and impactful marketing campaigns.

In this engaging session, participants will learn how to use principal component analysis (PCA), a powerful dimensionality reduction technique, to uncover psychographic insights about their audience. By understanding the full process of PCA, participants will be able to transform complex data into meaningful and actionable psychographic profiles, enhancing their marketing strategies and audience targeting efforts.

    Learning goals

• Learning the full process to uncover psychographics
• Introducing dimensionality reduction
• PCA naming

    How this will help you

Upon completing this session, participants will have gained the knowledge and skills required to use PCA to uncover psychographic insights effectively. They will be able to leverage these insights to go one level deeper in the understanding of their audiences and nudge them accordingly.

In this informative session, participants will receive a crash course on popular off-the-shelf tools that can be used to create data-informed personas and uncover valuable audience insights. They will explore the features and capabilities of Google Analytics, Delve.ai, and Audiense, learning how to harness these powerful tools to enhance their marketing strategies and make data-driven decisions.

    Learning goals

• Google Analytics
• Delve.ai
• Audiense

    How this will help you

Upon completing this session, participants will have a solid understanding of three popular off-the-shelf tools that can be used to create data-informed personas and uncover valuable audience insights. By incorporating these tools into their marketing processes, they can enhance their strategies, make data-driven decisions, and ultimately achieve better results in their marketing efforts, fast.