AI for Digital Agencies
The "AI for Full Service Digital Agencies" course is a dynamic and comprehensive learning experience designed to equip digital agency professionals with the knowledge and skills to harness the power of artificial intelligence (AI) across various aspects of their business. 4 sessions with 2.5 hours of instruction per session, this course aims to provide participants with a thorough understanding of AI's potential to optimize processes, enhance services, and drive innovation within their agencies, enabling them to deliver cutting-edge digital solutions that meet the ever-evolving needs of their clients.
4 live private sessions: Tailored to Your Schedule
Access to: session recordings, curated resources and AI Radar (Curated directory)
Expense to your L&D budget: $995 per seat, minimum 5 seats
3 months access to the online Academy where you can extend the course and receive weekly tutorials on the cutting-edge tools and techniques.
Designed for full service Digital Agencies Team Members
Session 1: A 360-degree exploration of the role of AI in the entire marketing funnel
In this comprehensive session, participants will delve into the role of AI in the entire marketing funnel, examining its maturity, the importance of responsible AI, and discovering key tools available at every stage of the business funnel. By understanding how AI technologies can be applied throughout the marketing funnel, participants will be better equipped to leverage AI-driven insights for more effective and targeted marketing efforts.
Learning goals
- Maturity and learning path
- Responsible A.I
- The role of AI across the marketing funnel
How this will help you
Upon completing this session, participants will have a well-rounded understanding of the role of AI in the entire marketing funnel and available off-the-shelves tools. They will be equipped to make informed decisions about adopting and implementing AI technologies in their marketing efforts, ensuring that their strategies are both effective and responsible.
Session 2a: How to use AI for customer research and ideation
In this hands-on session, participants will learn how to utilize AI technologies for customer research and ideation, enhancing their understanding of customer needs and preferences. They will explore AI-driven techniques for scraping and analyzing data from sources like ProductHunt and App Store reviews, as well as simulating research participants and predicting survey responses. Participants will gain practical experience through a hands-on exercise that demonstrates how to apply AI tools for customer research and ideation.
Learning goals
- Using AI to Scrape and Analyze Customer Data from ProductHunt, App Store Reviews, etc.
- Using AI to Simulate Research Participants and Predict Survey Responses
- Hands-on exercise: Using AI to Analyze Customer Data from ProductHunt and App Store Reviews
How this will help you
Participants will learn to use NLP tools to analyze social media conversations, gain valuable insights into customer sentiment, preferences, and behavior. They will know how to identify trending topics and popular hashtags that can be used to create more effective marketing campaigns and improve their social media presence. They will learn how to understand their customers' needs and preferences by analyzing the feedback and reviews they leave on platforms like ProductHunt, App Store, Quora, Reddit and others. This information can be used to improve product features and user experience. They will learn how to simulate research participants and predict their survey responses.
Session 2b: How to Use AI for Value Proposition, Product Market Fit, Creating personas & Jobs to be Done
In this session, we will explore how artificial intelligence (AI) can help you identify and optimize your product-market fit and value proposition. You will learn how to use AI tools and techniques to gather and analyze data on your target audience, their preferences, and their behavior, which can help you refine your value proposition and ensure that your product meets their needs.
Learning goals
- Using AI to Identify Product-Market Fit
- Using AI to Optimize Value Proposition
- Using AI to Build Data-Informed Personas
- Using AI to identify Jobs to be Done
- Hands-on exercise: Using AI to Identify Product-Market Fit for your Business / Product
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to identify the best market for their product and to determine whether their product meets the needs of that market as well as create value propositions that resonate with their target audience by analyzing customer data and feedback to identify the most compelling benefits of their product or service. Participants will also be equipped with the knowledge and skills needed to identify the needs and desires of their customers and to create products and services that meet those needs, create accurate and detailed customer personas based on real data, rather than assumptions or guesswork, anticipate customer needs and preferences and to create targeted marketing campaigns that drive engagement and sales.
Session 3: AI for Content Creation and Curation: Learn how to leverage AI-driven tools for generating and optimizing text, visuals, and multimedia content, enabling more engaging and personalized digital experiences.
In this session, participants will learn how to use AI to generate copy and create images for marketing campaigns, as well as optimize advertising campaigns and improve SEO. The session will begin with an overview of the importance of awareness and acquisition in marketing, followed by a discussion on how AI can be used to achieve these goals.
Learning goals
- Using AI to Generate Copy for Campaigns
- Using AI to Create Images for Campaigns
- Using AI for emails
- Using AI to Optimize Advertising Campaigns
- Using AI for SEO and How to Bypass AI Detection
- Hands-on exercise: Using AI to Optimize an Advertising Campaign with Generated Copy and Images
How this will help you
After completing this session, participants will be equipped with the knowledge and skills needed to create eye-catching visuals that attract attention and drive engagement on social media, create more effective and targeted marketing campaigns by using AI-generated text, create personalized and engaging email campaigns that are optimized for conversion rate, create effective and targeted advertising campaigns by using AI-generated ad copy and improve their search engine rankings by using AI-generated content that is optimized for SEO.
Session 4: AI for Data Analytics and Insights: Understand how AI can empower digital agencies to extract actionable insights from large datasets, driving data-driven decision-making and better client results.
In this forward-thinking session, participants will learn how to leverage AI technologies to predict customer actions, enabling them to make proactive marketing decisions and better engage their audience. They will be introduced to the concept of classification, explore three common algorithms, and learn how to measure the performance of their predictive models to ensure accuracy and effectiveness.
Learning goals
- Understand classification in AI
- Become familiar with three common classification algorithms
- Learn how to measure predictive model performance
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to leverage AI technologies for predicting customer actions. By utilizing AI-driven classification models, they can anticipate customer behavior and make proactive marketing decisions, resulting in improved customer engagement, increased conversions, and more targeted marketing strategies. With a solid understanding of classification algorithms and performance measurement, participants will be well-prepared to harness the power of AI for predicting customer actions and driving marketing success.
FAQs
Who should join this cohort ?
Who should join this cohort ?
This is for team members of full service digital agencies who want to learn how to use A.I. for Digital Marketing
Growth marketers.
Digital marketers.
Content marketers.
Paid Specialists.
PR specialists.
Product managers.
Business Analysts.
If you register as an individual, you can participate in our regular online sessions.
When booked for an organization, the course can be delivered at your premises and according to your schedule for a maximum of 20 participants. Please enquire for more participants.
People who attend should be ready to get their hands dirty but you will practice applying the tools and frameworks with no-code
What is the time commitment?
What is the time commitment?
The course is live. 5 sessions per month. 2.5 hours per session.
How can I lower the cost?
How can I lower the cost?
Pro tip: You can ask your company to sponsor you. A lot of companies have a L&D budget for things exactly like this.
We also offer nonprofit and government employee discounts, as well as a ‘COVID-19 front-line worker’ discount.
How long do I have access to the content?
How long do I have access to the content?
The course is recorded and you will have access to the course forever on our video on demand platform.
When would I join the cohort ?
When would I join the cohort ?
If you wish to offer this training to your employees, we will deliver it at your premises and according to your schedule. If you register as an individual, you can participate in the scheduled live cohort.
After completing the training, if you don't think the content will improve your business, we'll give you a full refund.
© 2023 GetInference. All rights reserved.