Smarter business decisions are made every day using A.I. technology, creating a competitive edge for those who prioritize data collection, analysis and prediction. By the end of this workshop, attendees will be able to understand how to use A.I. creatively to deliver high quality results that align with growth objectives. Participants will learn how to use AI to predict customer actions, predict churn, predict value (revenue, CLTV), and build personas from CRM data. The first session will begin with a crash course on the most important concept to grasp, followed by hands-on instruction on leveraging AI to achieve growth goals for the remainder of the course.