Marketing professionals will learn how to leverage AI tools and techniques to become next-generation digital marketers. Each module covers a specific step in the customer journey, from research and ideation to retention, and provides hands-on exercises to reinforce learning. Topics include using AI for customer research and segmentation, value proposition and product-market fit, personas and jobs-to-be-done, advertising campaigns, onboarding and activation, and retention. By the end of the masterclass, attendees will have a practical understanding of how to use AI to optimize and personalize their marketing strategies, drive growth, and achieve their business objectives.