Use AI for Growth
Smarter business decisions are made every day using A.I. technology, creating a competitive edge for those who prioritize data collection, analysis and prediction. By the end of this workshop, attendees will be able to understand how to use A.I. creatively to deliver high quality results that align with growth objectives. Participants will learn how to use AI to predict customer actions, predict churn, predict value (revenue, CLTV), and build personas from CRM data. The first session will begin with a crash course on the most important concept to grasp, followed by hands-on instruction on leveraging AI to achieve growth goals for the remainder of the course.
4 live private sessions: Tailored to Your Schedule
Access to: session recordings, curated resources and airadar
Expense to your L&D budget: $995 per seat, minimum 5 seats
3 month trial of the Online Academy where you can extend the course and receive weekly tutorials on the latest tools and techniques.
Designed for CMOs, Growth Marketers, Digital Marketers, Product Managers & Entrepreneurs
Session1: How to use A.I. to predict customer actions
In this forward-thinking session, participants will learn how to leverage AI technologies to predict customer actions, enabling them to make proactive marketing decisions and better engage their audience. They will be introduced to the concept of classification, explore three common algorithms, and learn how to measure the performance of their predictive models to ensure accuracy and effectiveness.
Learning goals
- Learn about classification
- Learn about 3 common algorithms
- Learn how to measure performance
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to leverage AI technologies for predicting customer actions. By utilizing AI-driven classification models, they can anticipate customer behavior and make proactive marketing decisions, resulting in improved customer engagement, increased conversions, and more targeted marketing strategies. With a solid understanding of classification algorithms and performance measurement, participants will be well-prepared to harness the power of AI for predicting customer actions and driving marketing success.
Session2: How to use A.I. to predict churn
In this insightful session, participants will learn how to harness the power of AI to predict and prevent customer churn. They will explore a proven methodology for implementing a successful AI project, discover how to go beyond descriptive analytics, and learn how to improve their measurement techniques to ensure the accuracy and effectiveness of their predictive models.
Learning goals
- A methodology for a successful A.I. project
- Go beyond descriptive analytics to prevent churn
- Learn how to improve your measurement
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to use AI technologies for predicting and preventing customer churn. By leveraging AI-driven insights, they can proactively identify at-risk customers and design targeted retention strategies that lead to improved customer loyalty, reduced churn, and increased revenue.
Session3: How to use A.I. to predict values (Revenue, CLTV)
In this informative session, participants will learn how to leverage AI technologies to predict continuous values, such as customer lifetime value (CLV). They will gain an understanding of how to manage overfitting, a common issue in machine learning models, and learn how to measure the performance of their predictive models to ensure accuracy and effectiveness.
Learning goals
- Learn to predict customer lifetime value
- Manager overfitting
- Measure performance of the model
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to use AI technologies for predicting continuous values, such as customer lifetime value. By harnessing AI-driven insights, they can make more informed marketing and business decisions, leading to improved customer acquisition, retention, and revenue growth
Session4: How to use A.I. to build data informed personas from CRM Data
In this insightful session, participants will learn how to leverage AI technologies to create data-informed personas using information from their Customer Relationship Management (CRM) systems. This process will help participants identify key customer segments, uncover valuable insights, and build targeted marketing strategies. By exploring advanced techniques like clustering and evaluating their effectiveness, participants will gain a deeper understanding of their customer base and improve their marketing efforts.
Learning goals
- Choosing the right number of Clusters/Segments
- Metric used to evaluate clustering performance
- Understanding the characteristics of each cluster
How this will help you
After completing this session, participants will be equipped with the knowledge and skills needed to utilize AI technologies for building data-informed personas from their CRM data. This will empower them to create more targeted and effective marketing campaigns, ultimately leading to improved customer engagement, increased sales, and a stronger understanding of their audience. By leveraging AI-driven segmentation, participants can better allocate their marketing resources and make data-driven decisions to drive business growth.
FAQs
Who should join this cohort ?
Who should join this cohort ?
This is for individuals and organizations who want to learn how to use A.I. for growth.
Digital marketers.
Content marketers.
Growth marketers.
Paid Specialists.
PR specialists.
Product managers.
Business Analysts.
If you register as an individual, you can participate in our regular online sessions.
When booked for an organization, the course can be delivered at your premises and according to your schedule for a maximum of 20 participants. Please enquire for more participants.
People who attend should be ready to get their hands dirty but you will practice applying the tools and frameworks with no-code !
What is the time commitment?
What is the time commitment?
The course is live. 4 sessions per month. 2.5 hours per session.
How can I lower the cost?
How can I lower the cost?
Pro tip: You can ask your company to sponsor you. A lot of companies have a L&D budget for things exactly like this.
We also offer nonprofit and government employee discounts, as well as a ‘COVID-19 front-line worker’ discount.
How long do I have access to the content?
How long do I have access to the content?
The course is recorded and you will have access to the course forever on our video on demand platform.
When would I join the cohort ?
When would I join the cohort ?
If you wish to offer this training to your employees, we will deliver it at your premises and according to your schedule. If you register as an individual, you can participate in the scheduled live cohort.
After completing the training, if you don't think the content will improve your business, we'll give you a full refund.
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