Become a Next Gen Digital Marketer
Marketing professionals will learn how to leverage AI tools and techniques to become next-generation digital marketers. Each module covers a specific step in the customer journey, from research and ideation to retention, and provides hands-on exercises to reinforce learning. Topics include using AI for customer research and segmentation, value proposition and product-market fit, personas and jobs-to-be-done, advertising campaigns, onboarding and activation, and retention. By the end of the masterclass, attendees will have a practical understanding of how to use AI to optimize and personalize their marketing strategies, drive growth, and achieve their business objectives.
4 live sessions: May 17, 24, 31 June 07 (5-7.30pm GMT)
Access to: session recordings, curated resources and airadar
Expense to your L&D budget: $995 per seat
3 month trial of the Online Academy where you can extend the course and receive weekly tutorials on the latest tools and techniques.
Designed for CMOs, Growth Marketers, Digital Marketers, Product Managers & Entrepreneurs
Session1: How to Use AI for Customer Research and Ideation
In this forward-thinking session, participants will learn how to leverage AI technologies to predict customer actions, enabling them to make proactive marketing decisions and better engage their audience. They will be introduced to the concept of classification, explore three common algorithms, and learn how to measure the performance of their predictive models to ensure accuracy and effectiveness.
Learning goals
- Using AI to Scrape and Analyze Customer Data from ProductHunt, App Store Reviews, etc.
- Using AI to Simulate Research Participants and Predict Survey Responses
- Hands-on exercise: Using AI to Analyze Customer Data from ProductHunt and App Store Reviews
How this will help you
Participants will learn to use NLP tools to analyze social media conversations, gain valuable insights into customer sentiment, preferences, and behavior. They will know how to identify trending topics and popular hashtags that can be used to create more effective marketing campaigns and improve their social media presence. They will learn how to understand their customers' needs and preferences by analyzing the feedback and reviews they leave on platforms like ProductHunt, App Store, Quora, Reddit and others. This information can be used to improve product features and user experience. They will learn how to simulate research participants and predict their survey responses.
Session2: How to Use AI for Value Proposition and Product Market Fit
In this session, we will explore how artificial intelligence (AI) can help you identify and optimize your product-market fit and value proposition. You will learn how to use AI tools and techniques to gather and analyze data on your target audience, their preferences, and their behavior, which can help you refine your value proposition and ensure that your product meets their needs.
Learning goals
- Using AI to Identify Product-Market Fit
- Using AI to Optimize Value Proposition
- Hands-on exercise: Using AI to Identify Product-Market Fit for your Business / Product
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to identify the best market for their product and to determine whether their product meets the needs of that market as well as create value propositions that resonate with their target audience by analyzing customer data and feedback to identify the most compelling benefits of their product or service. Last but not least they will learn how to gain insights into their competitors' strategies and to identify opportunities for differentiation.
Session3: How to Use AI for Personas and Jobs to be Done
In this session, participants will learn how to use AI to segment customers and identify the jobs they are trying to accomplish, as well as build data-informed personas to better understand their customers. The session will begin with an overview of the importance of customer segmentation, jobs to be done, and personas in marketing, followed by a discussion on how AI can be used to achieve these goals.
Learning goals
- Using AI to Segment Customers and Identify Jobs to be Done
- Using AI to Build Data-Informed Personas
- Hands-on exercise: Using AI to Build Personas and Identify Jobs to be Done for your Business
How this will help you
Upon completing this session, participants will be equipped with the knowledge and skills needed to identify the needs and desires of their customers and to create products and services that meet those needs, create accurate and detailed customer personas based on real data, rather than assumptions or guesswork, anticipate customer needs and preferences and to create targeted marketing campaigns that drive engagement and sales.
Session4: How to Use AI for Awareness and Acquisition
In this session, participants will learn how to use AI to generate copy and create images for marketing campaigns, as well as optimize advertising campaigns and improve SEO. The session will begin with an overview of the importance of awareness and acquisition in marketing, followed by a discussion on how AI can be used to achieve these goals.
Learning goals
- Using AI to Generate Copy for Campaigns
- Using AI to Create Images for Campaigns
- Using AI for emails
- Using AI to Optimize Advertising Campaigns
- Using AI for SEO and How to Bypass AI Detection
- Hands-on exercise: Using AI to Optimize an Advertising Campaign with Generated Copy and Images
How this will help you
After completing this session, participants will be equipped with the knowledge and skills needed to create eye-catching visuals that attract attention and drive engagement on social media, create more effective and targeted marketing campaigns by using AI-generated text, create personalized and engaging email campaigns that are optimized for conversion rate, create effective and targeted advertising campaigns by using AI-generated ad copy and improve their search engine rankings by using AI-generated content that is optimized for SEO.
FAQs
Who should join this cohort ?
Who should join this cohort ?
This is for individuals and organizations who want to learn how to use A.I. for Digital Marketing
Growth marketers.
Digital marketers.
Content marketers.
Paid Specialists.
PR specialists.
Product managers.
Business Analysts.
If you register as an individual, you can participate in our regular online sessions.
When booked for an organization, the course can be delivered at your premises and according to your schedule for a maximum of 20 participants. Please enquire for more participants.
People who attend should be ready to get their hands dirty but you will practice applying the tools and frameworks with no-code
What is the time commitment?
What is the time commitment?
The course is live. 4 sessions per month. 2.5 hours per session.
How can I lower the cost?
How can I lower the cost?
Pro tip: You can ask your company to sponsor you. A lot of companies have a L&D budget for things exactly like this.
We also offer nonprofit and government employee discounts, as well as a ‘COVID-19 front-line worker’ discount.
How long do I have access to the content?
How long do I have access to the content?
The course is recorded and you will have access to the course forever on our video on demand platform.
When would I join the cohort ?
When would I join the cohort ?
If you wish to offer this training to your employees, we will deliver it at your premises and according to your schedule. If you register as an individual, you can participate in the scheduled live cohort.
After completing the training, if you don't think the content will improve your business, we'll give you a full refund.
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